@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&display=swap');
:root{--paper:#FCFBF7;--ink:#2B2118;--muted:#72685D;--brand:#CB4F19;--soft:#F5F0E9;--line:#DED5CA;--cream:#F5E4D8}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:var(--paper);color:var(--ink);font:18px/1.7 Georgia,'Times New Roman',serif}a{color:inherit}img{max-width:100%;display:block}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-weight:400;line-height:1.13}h1{font-size:clamp(42px,4.7vw,66px);letter-spacing:-1.8px;margin-bottom:26px}h2{font-size:clamp(33px,3.4vw,46px);letter-spacing:-1.1px;margin-bottom:22px}h3{font-size:25px;line-height:1.25;margin-bottom:13px}em{color:var(--brand)}p{margin-bottom:20px}.wrap{max-width:1180px;padding:0 36px;margin:auto}.header{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-top:23px;padding-bottom:23px;border-bottom:1px solid var(--line)}.brand{display:flex;align-items:center;gap:11px;text-decoration:none;font:700 29px/1.05 'DM Sans',Arial,sans-serif;letter-spacing:-1px}.brand small{display:block;font-size:10px;letter-spacing:2px;margin-top:6px;font-weight:500}.header nav{display:flex;gap:28px;align-items:center;font:500 14px/1.5 'DM Sans',Arial,sans-serif}.header nav a{text-decoration:none}.nav-contact{border-bottom:1px solid var(--brand);padding-bottom:4px}.hero{display:grid;grid-template-columns:1.12fr .88fr;gap:72px;align-items:center;padding-top:76px;padding-bottom:80px}.eyebrow{font:700 12px/1.6 'DM Sans',Arial,sans-serif;letter-spacing:1.65px;margin-bottom:24px}.lead{font-size:20px;line-height:1.65;color:var(--muted);max-width:540px}.button{display:inline-flex;justify-content:center;align-items:center;background:var(--brand);color:#fff;text-decoration:none;border:0;border-radius:5px;padding:16px 24px;min-height:54px;font:600 15px/1.5 'DM Sans',Arial,sans-serif;cursor:pointer;transition:transform .15s}.button:hover{transform:translateY(-2px)}.button:disabled{cursor:default}.light{background:var(--brand);color:#fff}.micro{font:400 13px/1.6 'DM Sans',Arial,sans-serif;color:var(--muted);margin:16px 0 0}.sample{background:var(--ink);color:var(--paper);border-radius:12px;padding:34px;box-shadow:10px 10px 0 var(--cream)}.sample-top{display:flex;gap:12px;justify-content:space-between;font:500 11px/1.5 'DM Sans',Arial,sans-serif;letter-spacing:1px;border-bottom:1px solid #76675B;padding-bottom:20px;margin-bottom:30px}.sample .eyebrow{color:var(--cream);font-size:11px;margin-bottom:17px}.sample h2{font-size:36px;font-style:italic;letter-spacing:-.8px}.sample>p:not(.eyebrow){font-size:17px;color:#E1D5C8}.sample em{color:inherit}.sample .button{width:100%}.sample .micro{font-size:12px;text-align:center}.thought{background:var(--soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line);text-align:center;padding:45px 0}.thought p{color:var(--muted);font-size:17px;margin-bottom:12px}.thought h2{font-size:clamp(30px,3vw,42px);font-style:italic;margin-bottom:12px}.thought p:last-child{margin-bottom:0}.section{padding-top:80px;padding-bottom:80px}.section-heading{max-width:680px;margin-bottom:45px}.section-heading>p:last-child{color:var(--muted)}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:36px}.steps article{border-top:1px solid var(--line);padding-top:25px}.number{display:block;font:500 14px/1.5 'DM Sans',Arial,sans-serif;color:var(--brand);margin-bottom:22px}.steps p{font-size:17px;color:var(--muted);margin-bottom:0}.service-section{background:var(--soft);padding:75px 0}.service-grid{display:grid;grid-template-columns:1fr 1fr;gap:90px}.service-grid>div>p:not(.eyebrow){color:var(--muted)}.text-link{font:600 15px/1.5 'DM Sans',Arial,sans-serif;text-underline-offset:6px;color:var(--brand)}.service-list article{padding:0 0 22px;margin-bottom:23px;border-bottom:1px solid var(--line)}.service-list article:last-child{margin-bottom:0;padding-bottom:0;border-bottom:0}.service-list h3{font-size:24px;margin-bottom:10px}.service-list p{font-size:17px;color:var(--muted);margin-bottom:0}.founder{display:grid;grid-template-columns:.8fr 1.2fr;gap:74px;align-items:start}.founder figure{margin:0}.founder img{width:100%;height:auto;border-radius:9px}.founder figcaption{font:500 13px/1.5 'DM Sans',Arial,sans-serif;margin-top:14px;color:var(--muted)}.founder p:not(.eyebrow){font-size:18px}.personal-note{padding-left:20px;border-left:3px solid var(--brand);font-style:italic}.offer{border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start}.offer>div>p:not(.eyebrow){color:var(--muted)}.price-card{padding:34px;background:var(--soft);border:1px solid var(--line);border-radius:10px}.price-card .eyebrow{margin-bottom:15px}.price{font:500 76px/1.1 Georgia,serif;letter-spacing:-3px;margin-bottom:8px}.price span{font-size:25px;letter-spacing:0;margin-right:8px}.payment{font:400 14px/1.5 'DM Sans',Arial,sans-serif;color:var(--muted)}.price-card ul{list-style:none;padding:20px 0;margin:24px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);font:400 15px/1.65 'DM Sans',Arial,sans-serif}.price-card li{position:relative;padding-left:23px;margin:10px 0}.price-card li:before{content:'✓';position:absolute;left:0;color:var(--brand)}.price-card .button{width:100%}.fine{font:400 12px/1.65 'DM Sans',Arial,sans-serif;color:var(--muted);margin:18px 0 0}.faq{display:grid;grid-template-columns:1fr 1.3fr;gap:70px;padding-top:0;padding-bottom:80px}.faq h2{font-size:34px}.faq details{padding:19px 0;border-bottom:1px solid var(--line)}.faq summary{font:600 16px/1.5 'DM Sans',Arial,sans-serif;cursor:pointer}.faq details p{font-size:17px;color:var(--muted);margin:14px 0 0}.contact{background:var(--ink);color:var(--paper);padding:75px 0;text-align:center}.contact h2{font-size:clamp(36px,4.5vw,58px)}.contact em{color:var(--brand)}.contact-inner>p:not(.eyebrow){max-width:590px;margin-left:auto;margin-right:auto;color:#E1D5C8}.contact .eyebrow{color:var(--cream)}.footer{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-top:28px;padding-bottom:28px}.footer p{font:400 12px/1.6 'DM Sans',Arial,sans-serif;text-align:right;color:var(--muted);margin:0}.skip{position:absolute;top:-80px;left:15px;z-index:10;background:white;padding:10px}.skip:focus{top:10px}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--brand);outline-offset:5px;box-shadow:0 0 0 8px var(--paper)}
@media(max-width:950px){.hero{gap:35px}.sample{padding:28px}.sample h2{font-size:31px}.founder,.offer,.service-grid{gap:40px}.steps{gap:24px}}
@media(max-width:700px){.wrap{padding-left:22px;padding-right:22px}.header{padding-top:18px;padding-bottom:18px}.header nav{gap:15px;font-size:13px}.header{flex-wrap:wrap}.header nav{flex-wrap:wrap}.brand{font-size:26px}.hero{grid-template-columns:1fr;padding-top:45px;padding-bottom:55px;gap:38px}h1{font-size:46px;letter-spacing:-1.2px}.lead{font-size:19px}.hero .button{width:100%}.sample{margin-right:8px}.sample h2{font-size:34px}.thought{padding:35px 0}.section{padding-top:55px;padding-bottom:55px}.section-heading{margin-bottom:30px}.steps,.service-grid,.founder,.offer,.faq{grid-template-columns:1fr;gap:30px}.steps article{padding-top:20px}.number{margin-bottom:14px}.service-section{padding:50px 0}.founder figure{max-width:360px;margin:0 auto;width:100%}.price-card{padding:25px}.faq{padding-top:0;padding-bottom:55px}.faq h2{margin-bottom:0}.contact{padding:55px 0}.footer{align-items:flex-start;flex-direction:column}.footer p{text-align:left}.micro{font-size:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}}

.thought h2{color:var(--brand)}

.package-image{padding-bottom:48px}.package-image img{width:100%;height:auto;display:block;border-radius:10px}

.founder{grid-template-columns:220px minmax(0,1fr);gap:48px}.founder figure{width:100%;max-width:220px}.founder img{width:100%;height:auto}@media(max-width:700px){.founder{grid-template-columns:1fr;gap:28px}.founder figure{max-width:180px;margin:0 auto}}

/* Vertical, readable quiz funnel infographic. */
.quiz-infographic{padding-bottom:56px}.funnel-panel{max-width:820px;margin:auto;padding:40px;background:var(--soft);border:1px solid var(--line);border-radius:18px}.funnel-panel>.eyebrow,.funnel-panel>h2{text-align:center}.funnel-panel>h2{font-size:clamp(30px,4vw,42px)}.funnel-flow{list-style:none;padding:0;margin:32px 0}.funnel-flow li{display:flex;gap:20px;align-items:flex-start;position:relative;background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:24px;margin-bottom:40px}.funnel-flow li:not(:last-child)::after{content:'↓';position:absolute;bottom:-38px;left:calc(50% - 12px);color:var(--brand);font:28px/1.2 Arial,sans-serif}.funnel-flow li:last-child{margin-bottom:0}.flow-number{display:flex;align-items:center;justify-content:center;flex:0 0 44px;height:44px;border-radius:50%;background:var(--brand);color:white;font:700 22px/1 'DM Sans',Arial,sans-serif}.funnel-flow h3{font-size:25px;margin:0 0 10px}.funnel-flow p{font-size:18px;line-height:1.6;color:var(--muted);margin:0}.flow-tagline{text-align:center;font:600 16px/1.7 'DM Sans',Arial,sans-serif;margin:0;color:var(--brand)}@media(max-width:700px){.funnel-panel{padding:26px 16px}.funnel-flow li{padding:20px 16px;gap:14px}.flow-number{flex-basis:34px;height:34px;font-size:18px}.funnel-flow h3{font-size:23px}.funnel-flow p{font-size:17px}.quiz-infographic{padding-left:14px;padding-right:14px}}

.flow-visual{width:104px;height:104px;display:flex;align-items:center;justify-content:center;background:var(--cream);color:var(--brand);border-radius:24px;margin:0 0 18px;box-shadow:5px 5px 0 #eee2d5}.flow-visual svg{width:78px;height:78px}.funnel-flow li>div{min-width:0;flex:1}@media(max-width:700px){.flow-visual{width:90px;height:90px;border-radius:20px}.flow-visual svg{width:68px;height:68px}}

.illustrated-flow{padding-bottom:56px}.illustrated-flow img{width:100%;height:auto;max-width:1024px;margin:auto;border-radius:12px}@media(max-width:700px){.illustrated-flow{padding-left:0;padding-right:0;padding-bottom:40px}.illustrated-flow img{border-radius:0}}